6 Steps to Optimize For Search Engines
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- Mike John
- May 3, 2021
- Digital Marketing
6 Steps to Optimize For Search Engines
You want your website to rank high in the search engines results, but you don’t know anything about search engine optimization. Maybe you have a website, but you have no idea how to optimize it for higher search engine rankings. Maybe you have a friend who knows about SEO, but hasn’t run into any problems getting his website ranked well in the search engines. Maybe you think you can easily optimize your website and get it ranked high.
The problem with that thought is that you are overlooking the most important part of SEO – the people who will actually click on your URL and visit your website.
You probably realize that your website visitors will not be the ones searching in search engines such as Google. They will instead be people who are interested in what you have to offer.
It is true that search engine optimization will bring you more traffic, but you have to be sure that those people who come to your website are those who are interested in what you have to offer. Because you have to target them, you need to pick your keywords wisely. These keywords should be attractive to your visitors, but must also be less competitive than the broader terms you might end up choosing. If you ensure that all of these people find what they are looking for, you have a much better chance of converting them into potential customers.
Here are 6 tips for choosing keywords wisely:
- Your first instinct should be to go after popularity. This turns out to be a losing battle especially if you are a new website. Try looking at your niche market. For example, if you sell children’s books, your target audience could be both parents and kids. So you are actually looking at a broad demographic instead of a specific one. Chances are, there are lots of parents and kids in your target market, so you will end up getting more popularity than if you chose a more specific keyword.
- Consider your visitor’s point of view. You can get a general idea of whether your website is user-friendly by checking how observations are taken. There are sites that require registration or logins. This will require extra viewers in order to gain logins. However, if you have no one logging into your website, there is practically no one visiting your site. Consider the keywords your visitors will be using and add to the content on your website. This will make it more accessible to your target customers.
- The second option is to go for popularity. You can choose keywords that are more popular than the words you have chosen. For example, use the words “fun vacation” if your website offers a fun vacation eBook. The problem with this method is that it is much harder to obtain the search engine results because more and more people are searching for the keywords that you have chosen.
- Choosing a keyword that is non-competitive will also rarer your website in the web portals. This will make your website more accessible to your target customers.
- If you are new to the internet, you may think that it is very complicated. You should think again. Prior to ranking your website on top of the search results, you only need to know the basics of how the search engine works. You should know how spiders read a page, thereby allowing them to know what they should list. This knowledge is so valuable that it should not be wasted even if you know nothing about the ins and outs of the SEO process. Yes, SEO can be tough and confusing. If you have no idea how to brings out the most from your internet resource, you should find a good SEO services programmer.
Your website can be what your customers are actually looking for if you can optimize it so using search engine friendly techniques. A friendly website is appealing to your target audience so they will attain it once they find your site. This will help you in Sear engine optimization process as you will make your audience aware of your products and services.
SEO is a very good online marketing strategy. In fact, it is considered as the leading Internet marketing strategy. This is due to the fact that it can easily incorporate your small business into the biggest producers. It can be easily used by all and sundry to promote their products and services. This in turn will increase the demand of the products and services promoted, which will in turn help in generating revenue.
There are several e-books produced these days on the subject of SEO. If you log on to the internet and search for them, you will find plenty of information to read. Those e-books are still in very good books with lots of valuable information to read and use. You need to have a basic knowledge of SEO and other Internet marketing strategies before you start using this method to promote your business.
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